YellowHornsFLORIDA
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Med spa follow-up built for Florida's texting rules.

The state with the most med spas also has its own texting law. We answer every lead in minutes and keep every message consent-first.

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Bright, calm med spa lounge
FLORIDA
1,180+
med spas in Florida, the most of any state
ORBITAL MED SPA MAP, APR 2026
• QUICK ANSWER

Can Florida med spas text new leads automatically?

Yes, with the right consent. Florida's Telephone Solicitation Act requires prior express written consent for unsolicited marketing calls and texts from automated systems. Since the 2023 amendment, checking a consent box counts as a signature, and people must reply STOP and wait 15 days before they can sue over texts. YellowHorns builds consent into every form and handles STOP instantly.

• FLORIDA MARKET SNAPSHOT

The busiest med spa market in the US. Fast, compliant follow-up stands out.

1,180+
med spas in Florida, more than any other state
SOURCE: ORBITAL MED SPA MAP, APR 2026
15 days
to honor a STOP before a texting suit, after the 2023 update
SOURCE: FLA. STAT. 501.059, AS AMENDED 2023
21x
more likely to qualify a lead you reach in 5 minutes vs 30
SOURCE: LEAD RESPONSE MANAGEMENT STUDY
• RULES TO KNOW IN FLORIDA

What changes how you follow up here.

Plain-language notes, not legal advice. We build your follow-up to fit them and you confirm with your own counsel.

FLORIDA / FTSA
Written consent for automated marketing texts
Unsolicited marketing calls and texts from automated systems need prior express written consent. A checked consent box or a reply text can count as the signature.
What we do: Consent checkbox on every form, stored with a timestamp and source.
SOURCE: FLA. STAT. 501.059; GREENBERG TRAURIG, MAY 2023
FLORIDA / FTSA
STOP means stop, fast
Since the May 2023 amendment, a person must reply STOP, and a texting claim only works if messages continue more than 15 days later.
What we do: STOP is processed instantly across every channel, not in 15 days.
SOURCE: JD SUPRA, 2023
HIPAA / TRACKING
Keep ad pixels off booking and patient pages
Tracking that fires on scheduling or portal pages can send health-related data to ad platforms.
What we do: Server-side tracking, no pixels on sensitive pages, and a BAA with every vendor that touches patient data.
SOURCE: HHS OCR TRACKING GUIDANCE, NARROWED BY AHA V. BECERRA (2024)
• WHAT YOUR POD RUNS

Fast follow-up, consent-first.

01
Minute-one response
Every DM, call and form answered fast, day or night.
02
Consent capture
Clear opt-in on every form, logged automatically.
03
Deposit booking
Consults booked with a card on file.
04
Rebooking
Treatment-timed reminders for repeat services.
• NEAREST PROOFCONCIERGE WELLNESS / NYC
50+
lost bookings recovered in 30 days
Meraki Integrative, New York
• HOW WE DID IT
Intent-to-book capture, a custom Mindbody booking system, follow-up driven by Mindbody and RingCentral signals, and a 24/7 AI receptionist.
This result is from New York. Florida work runs on the same system.
READ THE CASE STUDY ↗
• FAQ

Questions from Florida practices.

Is texting new leads legal in Florida?

Yes, with prior express written consent for automated marketing texts. We build that consent into every form. Confirm details with your own counsel.

Do you work Florida hours?

Yes. Florida is on Eastern time, the same as our 9am to 6pm ET weekday shift.

Do you have Florida clients?

Our published results so far are from New York and New Jersey. We are glad to walk you through them and show how the same system works in Florida.

How do we start?

Book a free audit. We mystery shop your practice and show where bookings leak.

THE FULL PLAYBOOK
YellowHorns for med spas ↗
Every system, timeline and FAQ for this industry, in any state.
OTHER PLACES WE WORK

In the busiest market, speed and trust win.

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