Telehealth wellness practice
Building a complete patient acquisition system for a telehealth wellness practice
Primary Wellness had a strong clinical offer but a fragmented path from search to consultation. YellowHorns rebuilt the organic entry pages, assessment, AI response, nurture, paid booking and reactivation journey as one measurable system.
Documented evidence
See the system and the before-to-after story.
Personal details are obscured where appropriate. Each figure is tied to the supplied case-study record, not a stock dashboard.
The operating moment
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Primary Wellness had a strong clinical offer but a fragmented path from search to consultation. YellowHorns rebuilt the organic entry pages, assessment, AI response, nurture, paid booking and reactivation journey as one measurable system.
Illustrative administrative workflow. Not clinical advice or a performance promise.
The situation
The practice was not short on clinical capability. It was short on a connected system that could turn visibility into appointments. Nearly a year of outside support had produced only one closed patient, while the website, forms, follow-up and booking path operated as separate activities.
The work began without a larger advertising budget. A $50 paid virtual medical consultation became the defined first step, giving the public website, assessment, follow-up and reporting one shared conversion event.
What we found
Organic interest existed, but visitors entered through generic information, passive forms and staff-dependent follow-up. The practice could not see one accountable journey from local search to a paid consultation.
The constraint was the conversion layer: intent-specific entry pages, structured capture, qualification, education, booking and reactivation needed to share one record and one next action.
What we built
YellowHorns built five New York-focused service entry points, a free assessment, structured lead capture, conversational AI, email and SMS nurture, the paid consultation path and reactivation workflows. The first 30 days built the engine; the next 30 observed real behaviour and removed friction.
The AI receptionist captured 91 unique website contacts, triggered 22 actions and booked 16 appointments in the documented dashboard snapshot. Clinical decisions remained with the practice; automation handled approved routing, education, reminders, qualification and booking logic.
What changed
The documented operating result moved from one patient closed in nearly a year to 7 to 10 organic booked consultations per week. In the most recent 90-day GA4 snapshot, the site recorded 4.1K active users, 16K views and 75 key events; GA4 key events are not presented as booked appointments.
No paid advertising generated the results shown. They reflect Primary Wellness NY's specific offer, market and execution, and are not a promise of future performance for another practice.
What we would do differently
We would establish the reporting dictionary even earlier: exactly what qualifies as an enquiry, a consultation booking, an attended consultation and a patient start. Clear definitions make every later optimisation faster and more credible.
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